Hila Strong - California
Analytics Strategy and Optimization Specialist
Hila is a strategic analyst driven by a passion for logic, analytics, and optimization techniques. Hila has an inner drive for exploring the truth in data, and deductively questioning the results of any analysis. In her current position, she is tasked with navigating through a sea of data, and quantifying the success of key business initiatives. Prior to her current position, Hila drove the implementation of high traffic search optimization and behavioral targeting projects as a Sr. Product Manager for CreditReport.com. Hila was the driving force behind the “Break-Even Application” which won Omniture’s inaugural Developer’s Challenge. She also presented the solution in a breakout session at Omniture Summit 2009. She is currently on the Omniture Customer Advisory Board, where she helps shape the roadmap for Omniture’s Discover product. Hila holds a B.S. in Computer Science from California State University-Northridge. She also holds a Certification in Landing Page Optimization techniques.
Jason Thompson - Utah
Web Analytics Professional and Omniture Implementation Expert
Jason is an experienced web analyst whose main focus is on delivering information, insight, and recommendations that are used to monitor, measure, and optimize online businesses. Although in his current job he drives overall analytic strategy, process and organization, his personal passions include a love for cooking, a talent for playing bass guitar, and a unique interpretation on life through the art of photography. Prior to his current position, Jason spent three years at Omniture, leading implementation for top clients, such as NBC Universal, MTV Networks, and Anheuser-Busch, as a Senior Implementation Consultant. Jason is a member of Omniture’s Customer Advisory Board and is routinely called upon to share his opinions as an industry expert. Jason holds a B.S. in Information Systems and an M.S. in Management Information Systems from Utah State University.